A long story.

There are very few independent Italian agencies who have reached their fortieth birthday and very few that have remained are in good health. This makes us even prouder of this anniversary which is the proof of our very unusual stability in this particular field that is so subject to changing trends and market crises.
First of all we would like to thank all our Clients: more than 350 companies have entrusted their image and business to us, many of them very long-standing clients showing a trust that we have always tried to deserve. Over the years we have been accompanied by our well-known professionalism and reliability, a flexible organisation, total dedication to customer service, market knowledge and constant research into managerial, production technology innovation, into marketing, media and creativity which are all combined to form our standards. This is all backed up by our driving desire to go ahead to new ambitious projects and goals. Wish us well – and come with us into the future.

In brief.

1968: Adver opened. The Agency was managed by Claudio Gallon and soon became known as one of the most important in the northeast for its size and project quality, standing out for the loyalty of its leading clients (including Porsche, in the agency’s portfolio since 1986, Jacuzzi, Cadoro, Jolly Hotels and Scania).

1997: Performance was born, which was managed by Christoph Reden and quickly grew to become a new innovative and driving agency.
Performance soon conquered the leading position among advertising agencies in the Triveneto and specialized in wide-scale consumer products and food.

2003: the Florence offices of Performance opened.

2004: the two names combined and Adverperformance was born, the leading agency in the Northeast for its background, professionalism and size.

2008: the Adverperformance organisation is quite unique in the Italian panorama of independent agencies. Three offices, a staff of 35, 32 account clients, 25 millions of advertising portfolio managed: to paraphrase Einstein we could say that we never think about the future because we get there too fast! In fact, we prefer to implement the future now: the agency continues to grow and inaugurate new ideas and projects, including Forma, the Adverperformance division specialised in packaging which is now working at full scale with some very important projects underway and awards received.