Porsche 911 Turbo launch campaign gets underway.
The new Porsche 911 Turbo has come onto the Italian market, following its debut at the Frankfurt International Motor Show, supported by a launch campaign realized by Adverperformance attesting the uniqueness of this top of range product.
Major technological and design innovations combine in this new model together with a significant upgrading of the original features in terms of driving dynamics and cutting of fuel consumption and emissions. The unique power and outstanding efficiency allow the new Porsche 911 Turbo to outstrip all competitors in the segment.
To introduce the car to the Italian market, Adverperformance has decided on a vivid and self-referential language that highlights the product’s superiority and emphasizes the emotional tone of the communication. The campaign will run, starting from October, on main business, lifestyle and automotive magazines.
