New TV promotions are on air from today within Rai and Mediaset programmes, as part of the media plan designed by Adverperformance. Centred on the key concept of “height”, like the entire Mele Val Venosta communication activity, they will run for 4 weeks between February 1 and March 19. At the same time the new TV commercial is also on air on Rai and Mediaset networks, in an enriched version with suggestive images where height appears as a synonym for quality.
