The Mila advertising campaign for summer 2008 was entirely focused on promoting the Benessere 0.1 yogurt competition.
Adverperformance studied a competition method in line with the position of the low-fat yogurt produced by the Tyrolean Company.
The prize involves 40 long weekends between May and September for two people in the Belvita Alpine Wellness Hotels, the best ones in the entire Alto Adige region.
The combination of Mila Benessere 0.1 yogurt and wellness hotel holidays is a winning one and highly appreciated by the public with large numbers taking part in the competition.
Besides the competition, Adverperformance also created the radio and press campaign for the promotion.
The campaign involved the main private National networks with three flights backed up by a massive press campaign in female and current affairs magazines.
The Forma division of Adverperformance, which is specialized in packaging design, restyled the Benessere 0.1 Mila yogurt line and customised the yogurt packaging for the competition.
