Fashion District is an Italian Group that designs, constructs, markets and manages large outlet stores and has planned the new advertising campaign with Adverperformance.
The campaign aims at launching the autumn-winter season with a billposter campaign backed up by press and radio spots.
The campaign inaugurates the company’s new payoff with a much more fashionable language. The slashed percentage, symbol of the discount’s and the outlet’s economic prices, is the central point of the message: the models, women, men or children, are “leaning” between two round features (bags, umbrellas, etc.) which symbolize the zeroes on the discount percentage: a simple impacting idea that talks about discounts with fashionable style.
The Agency also manages the company’s special events and below the lines communications, including campaigns with travel agencies to promote outlets as the ideal choice for fun, affordable shopping.
