Following a pitch that included five agencies, Mele Val Venosta has selected Adverperformance to handle its 10million euro ad account over the next three years.
Adverperformance had already worked with Mele Val Venosta for the last 7 years handling all the communication activities and has contributed towards the brand positioning with the two series of TV commercials featuring the ladybird’s story. The agency will shortly launch a new commercial developed on the basis of a new advanced communication strategy. In the meantime a packaging renovation project is underway for both brands Val Venosta and Amelie, the latter a new secondary brand created by the agency last year.
The agency will also be responsible for the media planning and buying.
