10.04.2009 - Fila makes its TV debut with Adverperformance.
Fila makes its TV debut with Adverperformance.
Fila Industria Chimica is leader in the floor and surface-care solutions with a range of products for the protection and maintenance of all kind of materials (terracotta, natural stones, stoneware, wood…). Adverperformance has been Fila’s agency for the last two years and is now responsible for the realization of the new television promotional activity. The campaign’s aimed at boosting the notoriety of a long-established company that has already gained worldwide acknowledgement and reputation in its segment and whose products have entered the international markets. At the centre of the TV promo there’s the new Fila Salvaterrazza, a product that eliminates the problem of water seepage, preventing the formation of mould and efflorescence, and consolidates the surface. Promos will be aired during “La Ruota della Fortuna” hosted by popular presenter Enrico Papi and “La Mela Verde”, from late March to mid-April.
Adverperformance is also responsible for the trade press advertising and p.o.p. material, on national and foreign markets.
