People and nature play leading roles in the new Alto Adige TV commercials.
An ideal environment and a natural instinct to pursue quality: two new concepts and breathtaking pictures to capture the TV audience.
Alto Adige/Südtirol’s tourism and local products offer is addressed to a select life-quality-conscious public. The ”Multicoloured Holiday” descriptive advertising spot run from 2006 to 2008 introduced this region, often incorrectly compared to Trentino, to the large public: its wonderful natural environment, charming atmosphere, diversity of cultures and culture-specific features, rich offer of assorted sports and leisure activities.
The new TV ad campaign relies on quality, style and emotional appeal to promote a region among the finest holiday destinations along with its typical local produce, all Südtirol Quality labelled, to conquer the medium/high target market and to strengthen the territory image. The 45” and 30” format TV spots are inspired by two popular concepts borrowed from ethology: migration and imprinting conveyed through captivating images of animals and people. In the footages migration is animals moving to more hospitable and congenial territories and people walking, skiing, riding across the Alto Adige district while the early learning process, vital to most animal species, is culture, knowledge and craft traditions – apple and grape growing, milk and speck production - handed down from father to son.
The scrupulous choice of National Geographic-style pictures gives the films an authoritative and factual tone and an emotional content.
The commercials were shot in winter and end of summer by South African director Ian Gabriel and realized by Central Groucho film company.
On air from mid-April on Italian national, private and satellite TV networks, and from March on German TV.
Look at the new spot
