Fila with Adverperformance for a new print campaign.
Fila Industria Chimica is leader in the floor and surface-care solutions with a range of products for the protection and maintenance of all kind of materials (terracotta, natural stones, stoneware, wood…). With Adverperformance, Fila’s agency for the last two years, they’re now launching a new print campaign, following the spring television promotional activity, to introduce the characteristics of the innovative Salvaterrazza, a product that eliminates the problem of water seepage, preventing the formation of mould and efflorescence and consequent expensive repairs.
For the ads has been chosen a jocking tone to help playing down a problem that can often be quite onerous. The campaign will run from early August into late September on weekly magazines Oggi, Famiglia Cristiana, TV Sorrisi e Canzoni, Chi.
