Porsche Panamera: sportscar technology.
After its international debut, you can now find the Porsche Panamera at your Porsche dealer.
The fourth model line from the Stuttgart carmaker, following the 911, Boxster/Cayman and the supercar Cayenne off-road, holds a strategic social significance.
With the new four-door Panamera the brand is positioned in the luxury vehicle segment and addressing to customers who are attracted by the comfort and spaciousness of a luxury saloon but also expect the sporting driving dynamics so typical of a Porsche, with the objective to reach new prospects while offering existing customers a yet wider range of models.
The launch of the Panamera has been supported by a number of advertising flights with strong emphasis on its technological innovations while communicating the car’s appeal. The last series of advertisements, run on main national newspapers and trade magazines, is devised to prompt the reader to visit the Porsche Centres and discover the new GTS.
Creative development and media planning are realized once again, after over 20 years of collaboration, by Adverperformance.
