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28.05.2009 - Adverperformance opens in Bolzano.

Adverperformance is now also in Bolzano.

For Adverperformance a new office in Bolzano with Franz Mitterrutzner.
Following the recent opening in Milan and the arrival of Bruno Ferlazzo, Christoph Reden’s agency keeps expanding and sets up office in the historic Palazzo Campofranco in Bolzano. The new partnership with Franz Mitterrutzner who is assisted by Rudolf Seifert, a respected and experienced professional in the regional advertising market, will enhance the agency’s competence and know-how.
Accredited as one of the major independent Italian agencies, Adverperformance is leader in northeast Italy, with a total staff of 40 spread between the four branches in Verona, Milan, Padua and Florence that work for top brands such as Porsche Proraso, Kaloderma, Sting, Crocs, Marvis, Fila, Comete and A.T.U, to name but a few.
Adverperformance’s general manager Christoph Reden says that “To get a recognized professional like Mr Mitterrutzner to come on board the group is a major achievement for the agency and a great opportunity for growing; our local prospects will be offered highly qualified professional services by the new team in Bolzano.”
Before joining Adverperformance, Mitterrutzner was director of the Consortium Speck Alto Adige and his cv includes work experiences with Lufthansa, Loacker, Commerzbank-New York, Birra Holsten-Amburgo and Senfter.
His new assignment is now to go ahead with the agency’s internazionalization project in which he’s
to play a leading role. “This is a longtime dream of mine, to make good use of my marketing and communication experiences in an entrepreneurial venture. I’ve at last found the right opportunity, with a qualified and successful partner to fulfil my aspiration with as we are both convinced that, in spite of appearances, this is an ideal time to start the project.”
On his part Mr Reden points out the fact that ”difficult times often lead to significant changes; a selection is inevitable after which only the more professional and efficient companies will survive and emerge successfully from the economic crisis.”

The Bolzano team will be engaged in three specific business areas.

Supported by Adverperformance’s experience they’ll see to the expansion of the customer base in the Trentino/Alto Adige region, providing efficient and high quality services and assistance and capitalizing on their thorough understanding of the local, national and international markets.

Bilingual communication is also a plus factor that will allow the agency to address and offer its services to a wider section of prospects, and a valuable tool for the acquisition of foreign customers – specifically in the German speaking countries.

The specialist knowledge Mitterrutzner gained as director of the Consortium Speck represents an additional competence the agency will make use of in delivering solutions to customers in the local specialty food industry.