Communication: time to change.
Adverperformance looks into the future of advertising.
The results of a survey assigned by Adverperformance to the Astra Research Institute will be presented on May 3 at the Milan Press Club.
Will investments grow? What media will be favoured? On which ground will choices be made? What will the advertising agency of the future look like? These are the questions professor Enrico Finzi has asked in his sample survey, interviewing a number of Italian marketing managers, communication managers, entrepreneurs and managing directors. The results of the survey show an interesting and somehow unexpected picture that could lead to a change in the communication system.
Enrico Finzi will present the study with the participation of Upa chief executive Giovanna Maggioni; Diego Masi, chairman of Assocomunicazione; Fidelio Perchinelli managing director of Assocomunicazione; Christoph Reden, managing director of Adverperformance.
The event will be followed by a series of meetings organized by Adverperformance to present the survey and encourage the dialogue between companies and advertising agencies.
