The new Vimar campaign starts
Eikon and By-me star in the new advertising campaign with their advantages and functions.
Adverperformance, after winning an ad agency pitch, has realized the new campaign for Vimar, leading manufacturer in the home automation and electrical installation field.
The multi-subject campaign is aimed at the end consumer and tailored for the target range with the purpose of describing the advantages and functionality of a home equipped with the By-me automation system.
The campaign features Francesco, Milena and Marina with their everyday doubts: did I switch off the light? did I turn off the gas? did I pull down the shutters? The By-me home automation system by VIMAR is the easy answer for a better everyday life.
The campaign is scheduled from May through December on main national dailies and furniture and design magazines.
Two other subjects – scheduled to run on most prestigious architecture magazines – have been designed for the target of architects, focusing on design, style and materials of the Eikon series, jewel in the crown of the Vimar production, and highlighting the precious details and refined shapes of the products.
Vimar will also appear, as usual, on main technical magazines in a marketing campaign emphasizing the Italian quality and style of Vimar production, followed by a product launch campaign.
