A TV commercial to present Came access control systems.
The new Came campaign realized by Adverperformance will be on air for two months and also run on general magazines, web and radio.
Came, leading company in automation systems, active security and access control, starts a two-month multimedia campaign created and realized by Adverperformance and Haibun studio. Aimed at the end consumer, the campaign is featuring the TV ads as well as some press, radio, and online.
Came communication activity had so far been targeted at installation professionals only.
On April 25 the first flight of the 1.5 million € campaign has started off on the Mediaset network: the creativity, playing with irony, revisits an old folk song (
“This is where I rule”) which accompanies a sequence of stylish pictures of a journey home from work during which Came automations appear in a succession of circumstances. The commercial, engaging and effective, will be broadcast in 30”, 15” and 7” versions.
“The campaign is intended to convey the brand value to the end consumer and installer – says Came marketing manager Andrea Rossi – and also to support home control technologies market, and strengthen the company position.
The campaign is in line with a trend started last year and confirmed again in 2010, and
with the sponsoring of the Superbike championship, Aprilia team and of motorbike racer Max Biaggi will help the company move closer both to installation professionals and end consumer.”
