16.06.2010 - Picota: PDO Cherries from the Jerte Valley and Adverperformance together for a new ad campaign.
Picota: PDO Cherries from the Jerte Valley and Adverperformance together for a new ad campaign.
ICEX, the Spanish Foreign Trade Institute, confirms that once again Adverperformance will handle the assignment: an integrated communications programme covering print trade and consumer campaigns and some promotional activities. The trade campaign is already running on main trade magazines, the consumer one is scheduled to appear on women’s and family periodicals in June and July.
Promotions are to be conducted in some major hyper- and supermarket chains in northern Italy, from end of June to early July.
