22.06.2010 - From TV to dailies: The “Migration” Alto Adige campaign, realized by Adverperformance, has taken the right road. Super scenic.
From TV to dailies: The “Migration” Alto Adige campaign, realized by Adverperformance, has taken the right road. Super scenic.
Alto Adige offers a fascinating, spellbinding environment with which visitors feel so deeply connected that they end up by feeling like some pink flamingos swimming in an alpine lake or mountain goats rock climbing in the Dolomites or migrating birds flying across a clear blue sky.
The new print campaign confirms the original concept of the “Migration” TV commercial where a wonderful and unique habitat brings out the most instinctive and wild nature of migrating human groups. The migration is to continue with a winter campaign featuring new subjects and situations: a winning concept goes a long way.
The Alto Adige TV commercial goes on air on Rai, Mediaset, la 7, Sky and Discovery Channel.
The print campaign, deriving from the multi-award winning commercial, is currently appearing on main national dailies.
Photographs are by Fulvio Bonavia and Michele Moscon is the creative director.
